Troiana Signal
Marketing Hosted by DMEXCO

DMEXCO 2026

Europe's major digital marketing and technology event for agencies, commerce, media and platform leaders.

Nicole Defren Vanessa Stützle David Sandström
The briefing

About this event

DMEXCO is a major European meeting point for digital marketing, media, commerce and advertising technology. Its scale makes it useful for tracking platform shifts, agency priorities and the tools entering enterprise marketing stacks.

Readers should expect a mix of strategic keynotes, product announcements, partner meetings and specialist sessions across the digital economy.

Programme preview

Inside the programme

Selected themes and sessions confirmed by the organiser. The official schedule may continue to change.

  1. Digital marketing and brand leadership
  2. Commerce, retail media and customer data
  3. Advertising technology and media platforms
  4. AI's impact on marketing organisations
People to know

Featured speakers

A selection of speakers confirmed for this edition. Follow the official page for the complete and latest lineup.

Nicole Defren

Head of Northern and Central Europe, Klarna

Vanessa Stützle

Chief Executive Officer, LUQOM Group

David Sandström

Chief Marketing Officer, Klarna

Event information is checked against the organiser’s official page.

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