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The AI beat

Artificial Intelligence

Models, agents, infrastructure, and what the frontier means for the people who have to ship on top of it.

View all AI → Latest Cyera’s $1B Oasis Deal Signals the Rise of AI Agent Security 29 July 2026
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Frontier Models 11 AI Agents 9 Open Source 5 Infrastructure & Chips 4 Safety & Alignment 7 Research 4 Generative Media 2 AI & Code 4 Enterprise AI 12 Policy & Regulation 8 Startups & Funding 5 Robotics 1
The Marketing beat

Marketing & Growth

Search, discovery, content, and brand in a market where the audience increasingly asks a machine first.

View all Marketing → Latest Beyond Final Answers: Decoding Perplexity's Live Stream 30 July 2026
Browse Marketing topics
SEO 4 AEO & GEO 3 Content 2 Social & Creator 1 Paid Media 4 Brand & Positioning 2 Email & Lifecycle Analytics & Attribution Growth 2 Martech & Automation 4 Ecommerce & Retail 2 PR & Comms
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The Marketing beat

Marketing & Growth

Search, discovery, content, and brand in a market where the audience increasingly asks a machine first.

SEO 4 AEO & GEO 3 Content 2 Social & Creator 1 Paid Media 4 Brand & Positioning 2 Email & Lifecycle Analytics & Attribution Growth 2 Martech & Automation 4 Ecommerce & Retail 2 PR & Comms
Marketing

Beyond Final Answers: Decoding Perplexity's Live Stream

Analysing real-time citation streams offers marketing organisations a clearer blueprint for Generative Engine Optimisation.

By Erjon Vranovci3 min read
28 July 2026 Why Google Ads Automation Still Needs Human Direction Recent testing reveals where automated ad copy excels in Google Ads and where manual creative control delivers superior performance. 3 min 28 July 2026 Google Ads Strategy: Unpacking the Separation of tCPA and tROAS Google Ads is reportedly separating Target CPA and Target ROAS bidding options, offering marketers greater control and visibility over Smart Bidding. 3 min 27 July 2026 Why Google Ads’ Latest Bidding Shift Demands an Immediate Audit Google Ads now strictly enforces Target CPA and Target ROAS goals on budget-limited campaigns, requiring ecommerce teams to re-evaluate targets immediately. 2 min 21 July 2026 Answer Engine Optimization: the marketing channel after search Search traffic assumed a human clicked a blue link. A growing share of discovery now ends inside an AI answer the user never leaves. Optimising for that is a different job. 3 min 11 July 2026 The trust discount on AI-generated content When everyone can generate a plausible article in seconds, plausibility stops being a signal of effort. The scarce, valuable thing is evidence a human actually knew something. 3 min 3 July 2026 AI in the marketing funnel: where it helps, where it quietly hurts AI is neither a growth cheat code nor a threat to be resisted. It is a set of tools that pay off at some stages of the funnel and backfire at others. The skill is knowing which is which. 3 min 2 July 2026 SEO isn't dead, but the click might be Ranking still matters. What has changed is that a top ranking increasingly wins a citation inside an answer rather than a visit to your site — and those are not the same prize. 3 min 27 June 2026 The creator economy grows up: from virality to owned audience Reach you rent from an algorithm can be revoked overnight. The creators and brands building durable businesses are the ones converting borrowed attention into owned relationships. 2 min 24 June 2026 Signal loss: what marketing measurement looks like after the cookie The era of tracking every click from ad to sale is ending. Measurement is getting less precise and more probabilistic — and pretending otherwise leads to confident, wrong decisions. 3 min