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Models, agents, infrastructure, and what the frontier means for the people who have to ship on top of it.

View all AI → Latest Cyera’s $1B Oasis Deal Signals the Rise of AI Agent Security 29 July 2026
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Frontier Models 11 AI Agents 9 Open Source 5 Infrastructure & Chips 4 Safety & Alignment 7 Research 4 Generative Media 2 AI & Code 4 Enterprise AI 12 Policy & Regulation 8 Startups & Funding 5 Robotics 1
The Marketing beat

Marketing & Growth

Search, discovery, content, and brand in a market where the audience increasingly asks a machine first.

View all Marketing → Latest Beyond Final Answers: Decoding Perplexity's Live Stream 30 July 2026
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SEO 4 AEO & GEO 3 Content 2 Social & Creator 1 Paid Media 4 Brand & Positioning 2 Email & Lifecycle Analytics & Attribution Growth 2 Martech & Automation 4 Ecommerce & Retail 2 PR & Comms
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Marketing

Beyond Final Answers: Decoding Perplexity's Live Stream

Analysing real-time citation streams offers marketing organisations a clearer blueprint for Generative Engine Optimisation.

By Erjon Vranovci 3 min read
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Frontier Models 11 AI Agents 9 Open Source 5 Infrastructure & Chips 4 Safety & Alignment 7 Research 4 Generative Media 2 AI & Code 4 Enterprise AI 12 Policy & Regulation 8 Startups & Funding 5 Robotics 1
More AI
AI

Cyera’s $1B Oasis Deal Signals the Rise of AI Agent Security

Cyera's $1B deal for Oasis Security reflects a key enterprise shift toward securing non-human identities as autonomous AI agents proliferate.

3 min read
AI

Insiders Urge Washington to Intervene on Frontier AI Risks

AI lab employees are pushing the US government to establish coordinated global governance before automated frontier models outpace oversight.

3 min read
AI

Measuring the Impact of AI Coding Agents on Scientific Software

OpenAI claims coding agents accelerated eight scientific computing projects, highlighting new opportunities and methodological caveats.

3 min read
AI

Beyond Web Scraping: Authors Challenge the Training Data Regime

As creators discover their works in training datasets, legal challenges are testing the boundaries of copyright law and AI data collection.

3 min read
AI

Cursor Deepens Footprint in India with Localised Pricing Strategy

Cursor targets India's massive software engineering base with localized pricing and expanded enterprise sales.

3 min read
AI

Beyond the Silicon Race: Armenia and the Push for Compute Sovereignty

Rather than competing in semiconductor manufacturing, smaller economies are securing access to AI compute to safeguard national digital autonomy.

3 min read

/Marketing & Growth

SEO 4 AEO & GEO 3 Content 2 Social & Creator 1 Paid Media 4 Brand & Positioning 2 Email & Lifecycle Analytics & Attribution Growth 2 Martech & Automation 4 Ecommerce & Retail 2 PR & Comms
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Marketing

Google Signals Caution Around Dynamic unavailable_after Meta Tags

Search Engine Journal reports Google's Gary Illyes is investigating potential indexation issues caused by pushing forward unavailable_after dates.

2 min read
Marketing

How Structured Feedback Loops Fix Broken AI Content Workflows

Editorial teams must turn repetitive AI corrections into structured feedback loops to protect brand voice and build self-improving content operations.

3 min read
Marketing

Google Mandates Passkeys for New Google Ads API Authentication

Google now requires passkeys for new Google Ads API authentication, while leaving existing refresh tokens unaffected.

3 min read
Marketing

Why Google Ads Automation Still Needs Human Direction

Recent testing reveals where automated ad copy excels in Google Ads and where manual creative control delivers superior performance.

3 min read
Marketing

Google Ads Strategy: Unpacking the Separation of tCPA and tROAS

Google Ads is reportedly separating Target CPA and Target ROAS bidding options, offering marketers greater control and visibility over Smart Bidding.

3 min read
Marketing

Why Google Ads’ Latest Bidding Shift Demands an Immediate Audit

Google Ads now strictly enforces Target CPA and Target ROAS goals on budget-limited campaigns, requiring ecommerce teams to re-evaluate targets immediately.

2 min read
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48 published
30 July 2026 Beyond Final Answers: Decoding Perplexity's Live Stream An analysis of Perplexity's live stream reveals how real-time web retrieval powers generative answer citations. 3 min 29 July 2026 Cyera’s $1B Oasis Deal Signals the Rise of AI Agent Security Cyera's $1B deal for Oasis Security reflects a key enterprise shift toward securing non-human identities as autonomous AI agents proliferate. 3 min 29 July 2026 Insiders Urge Washington to Intervene on Frontier AI Risks AI lab employees are pushing the US government to establish coordinated global governance before automated frontier models outpace oversight. 3 min 29 July 2026 Google Signals Caution Around Dynamic unavailable_after Meta Tags Search Engine Journal reports Google's Gary Illyes is investigating potential indexation issues caused by pushing forward unavailable_after dates. 2 min 29 July 2026 Measuring the Impact of AI Coding Agents on Scientific Software OpenAI claims coding agents accelerated eight scientific computing projects, highlighting new opportunities and methodological caveats. 3 min 29 July 2026 Beyond Web Scraping: Authors Challenge the Training Data Regime As creators discover their works in training datasets, legal challenges are testing the boundaries of copyright law and AI data collection. 3 min 28 July 2026 How Structured Feedback Loops Fix Broken AI Content Workflows Editorial teams must turn repetitive AI corrections into structured feedback loops to protect brand voice and build self-improving content operations. 3 min 28 July 2026 Cursor Deepens Footprint in India with Localised Pricing Strategy Cursor targets India's massive software engineering base with localized pricing and expanded enterprise sales. 3 min 28 July 2026 Beyond the Silicon Race: Armenia and the Push for Compute Sovereignty Rather than competing in semiconductor manufacturing, smaller economies are securing access to AI compute to safeguard national digital autonomy. 3 min 28 July 2026 Google Mandates Passkeys for New Google Ads API Authentication Google now requires passkeys for new Google Ads API authentication, while leaving existing refresh tokens unaffected. 3 min 28 July 2026 AI Data Centres Face Power Cuts as US Grid Limits Loom Rising energy demands from AI data centres are forcing US grid operators to plan targeted power cuts to prevent regional blackouts. 3 min 28 July 2026 Perplexity Brings Agentic AI Personal Computer to Windows Desktops Perplexity has expanded its agentic Personal Computer tool to Windows, bringing local digital worker capabilities to the world's primary desktop OS. 3 min 28 July 2026 Why Google Ads Automation Still Needs Human Direction Recent testing reveals where automated ad copy excels in Google Ads and where manual creative control delivers superior performance. 3 min 28 July 2026 Runlayer Sues Rippling Over Alleged MCP Gateway Copying Runlayer's legal action against Rippling underlines the fragile line between enterprise evaluation and IP infringement in AI tooling. 3 min 28 July 2026 Sam Altman’s Security Pivot Points to AI Deceleration Sam Altman's readiness to slow AI development following a visceral security event marks a potential turning point for industry governance. 3 min 28 July 2026 Google Ads Strategy: Unpacking the Separation of tCPA and tROAS Google Ads is reportedly separating Target CPA and Target ROAS bidding options, offering marketers greater control and visibility over Smart Bidding. 3 min 27 July 2026 Grid Vulnerabilities Threaten AI Expansion A close call in Northern Virginia reveals urgent structural risks in data centre grid integration, calling for microgrids and policy reform. 3 min 27 July 2026 Why Google Ads’ Latest Bidding Shift Demands an Immediate Audit Google Ads now strictly enforces Target CPA and Target ROAS goals on budget-limited campaigns, requiring ecommerce teams to re-evaluate targets immediately. 2 min 27 July 2026 Meta Embeds Its AI Assistant Directly into Threads Messaging Meta's decision to deploy its AI chatbot inside Threads DMs reflects a strategy to normalise conversational AI within existing communication channels. 3 min 27 July 2026 Microsoft Escalates the AI Security Arms Race Microsoft's new security model and agentic platform highlight a broader shift toward autonomous defence against increasingly sophisticated cyberthreats. 3 min 27 July 2026 Beyond Alignment: Why AI Safety Depends on Operational Containment Security breaches in AI repositories reveal that theoretical model alignment is ineffective without strict operational containment and infrastructure safety. 3 min 27 July 2026 The Geopolitical Strategy Behind China's Open AI Push Moonshot AI's Kimi K3 has rattled Silicon Valley, highlighting how cost-effective models from China threaten the commercial strategies of closed US labs. 3 min 27 July 2026 Navigating the Geopolitical Divide in Open-Weight AI Development Anthropic CEO Dario Amodei's latest remarks highlight the complex balance between open-weight AI distribution and geopolitical competition with China. 2 min 27 July 2026 Why the Single-Model Enterprise Strategy Is Headed for Failure Satya Nadella warns against single-model dependency, highlighting the crucial role of AI gateways and infrastructure control for enterprises. 3 min 27 July 2026 Accelerating Biotech: How AI Compresses Drug Discovery Timelines AI platforms are reducing early drug candidate nomination to around a year, shifting focus to clinical trial validation. 2 min 26 July 2026 Public Libraries Become Front Lines of Consumer AI Resistance Surging interest in 'Avoiding AI' library workshops signals a rising public backlash against forced software automation. 3 min 26 July 2026 Behind the AI Layoff Spike: Efficiency Myth or Strategic Pivot? An analysis of why technology companies are increasingly citing artificial intelligence when announcing staff reductions and corporate restructuring. 3 min 26 July 2026 Anthropic Launches Claude Opus 5 Amid Governance Pressures Anthropic's launch of Claude Opus 5 highlights a narrowing gap in model tiers amid heightened policy scrutiny across the sector. 2 min 26 July 2026 Local AI Agents Challenge Claude Code's $200 Subscription Model Developer backlash over Claude Code pricing highlights a broader market shift toward open-source, local AI coding agents like Block's Goose. 2 min 26 July 2026 OpenAI’s High-Touch Strategy for Enterprise Agents OpenAI's move to attach engineers to enterprise agent deployments underscores the gap between self-serve AI software and enterprise readiness. 3 min 26 July 2026 ChatGPT Moves into Health Records: A High-Risk Patient Strategy OpenAI is allowing users to connect Apple Health and medical records to ChatGPT, raising critical questions around privacy, liability, and regulation. 3 min 26 July 2026 Autonomous Agent Attacks Demand Radical Industry Transparency Hugging Face's reaction to a reported OpenAI breach highlights the urgent security challenges posed by autonomous AI agents. 2 min 26 July 2026 Beyond the Panic: What Chinese AI Progress Means for Silicon Valley Market reactions to Chinese LLMs like Moonshot AI's Kimi highlight growing anxiety in Silicon Valley over global frontier model parity. 3 min 26 July 2026 Beyond Video: Why Physical AI Needs Neural Telemetry Physical AI developers are looking beyond passive video toward multi-camera data and neural telemetry to train dexterous robots. 3 min 25 July 2026 Hardware for the Machine Age: OpenAI Keypad and the Coding Interface OpenAI's new AI keypad signals a shift toward hyper-specialised developer interfaces, even as broader consumer adoption remains uncertain. 3 min 23 July 2026 Agentic AI, explained: what changes when the model can act An agent is just a language model wired into a loop where it can call tools, read the result, and decide what to do next. That small architectural change is where most of the promise — and most of the fragility — lives. 3 min 21 July 2026 Answer Engine Optimization: the marketing channel after search Search traffic assumed a human clicked a blue link. A growing share of discovery now ends inside an AI answer the user never leaves. Optimising for that is a different job. 3 min 18 July 2026 The long-context trap: why a bigger window isn't better memory A million-token context window sounds like unlimited memory. In practice, what a model attends to reliably is smaller and stranger than the headline number suggests. 3 min 15 July 2026 Open weights vs. closed models: the split defining enterprise AI Frontier closed models still lead on raw capability. Open-weight models keep closing the gap while offering control, privacy, and predictable cost. Most serious teams are ending up with both. 3 min 11 July 2026 The trust discount on AI-generated content When everyone can generate a plausible article in seconds, plausibility stops being a signal of effort. The scarce, valuable thing is evidence a human actually knew something. 3 min 8 July 2026 Evaluations are the real moat in applied AI The gap between a compelling AI demo and a reliable AI product is almost entirely a measurement gap. Teams that can measure quality rigorously are the ones that ship. 3 min 6 July 2026 Alignment, in plain terms: making capable models do what we actually want Alignment is the problem of getting a system to pursue what you meant, not just what you literally said. It is an engineering problem you meet the first day you ship. 3 min 4 July 2026 The compute bottleneck: why chips, not ideas, gate AI right now Modern AI runs on a narrow supply of specialised chips, the power to feed them, and the data centres to house them. That physical reality quietly decides a lot. 2 min 3 July 2026 AI in the marketing funnel: where it helps, where it quietly hurts AI is neither a growth cheat code nor a threat to be resisted. It is a set of tools that pay off at some stages of the funnel and backfire at others. The skill is knowing which is which. 3 min 2 July 2026 SEO isn't dead, but the click might be Ranking still matters. What has changed is that a top ranking increasingly wins a citation inside an answer rather than a visit to your site — and those are not the same prize. 3 min 30 June 2026 AI video is having its moment — and its authenticity problem As synthetic video gets good enough to be useful, the cost of it getting good enough to deceive falls at the same rate. The two problems arrive together. 2 min 27 June 2026 The creator economy grows up: from virality to owned audience Reach you rent from an algorithm can be revoked overnight. The creators and brands building durable businesses are the ones converting borrowed attention into owned relationships. 2 min 24 June 2026 Signal loss: what marketing measurement looks like after the cookie The era of tracking every click from ad to sale is ending. Measurement is getting less precise and more probabilistic — and pretending otherwise leads to confident, wrong decisions. 3 min