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Models, agents, infrastructure, and what the frontier means for the people who have to ship on top of it.

View all AI → Latest Cyera’s $1B Oasis Deal Signals the Rise of AI Agent Security 29 July 2026
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The Marketing beat

Marketing & Growth

Search, discovery, content, and brand in a market where the audience increasingly asks a machine first.

View all Marketing → Latest Beyond Final Answers: Decoding Perplexity's Live Stream 30 July 2026
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SEO 4 AEO & GEO 3 Content 2 Social & Creator 1 Paid Media 4 Brand & Positioning 2 Email & Lifecycle Analytics & Attribution Growth 2 Martech & Automation 4 Ecommerce & Retail 2 PR & Comms
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Marketing & Growth

Paid Media

Ads, bidding, and buying attention after the cookie.

SEO 4 AEO & GEO 3 Content 2 Social & Creator 1 Paid Media 4 Brand & Positioning 2 Email & Lifecycle Analytics & Attribution Growth 2 Martech & Automation 4 Ecommerce & Retail 2 PR & Comms
Marketing

Google Mandates Passkeys for New Google Ads API Authentication

Google's mandatory passkeys for new API access signal a tighter security baseline for programmatic advertising and agency operations.

By Troiana Editorial Desk3 min read